Romania: Schoenherr opens communications, media and technology desk

The Bucharest office of Central European law firm Schoenherr has opened a communications, media and technology desk. Hiring Adriana Radu, former head of the legal department of SBS Broadcasting Media (part of ProSiebenSat1 Group), enhances Schoenherr's ability to better service its clients active in these industries.

Managing partner Sebastian Gutiu commented: “We are happy to have among us a person of Adriana's experience. We are now better placed to advise clients acting in this constantly changing environment and we look forward to the challenges ahead.”

Adriana Radu has rich experience in broadcasting and digital media, communications infrastructure, communications regulation and sector reform, film and television production and distribution, information technology, marketing, sponsorship and advertising,music, and intellectual property. She has coordinated various projects, including the taking over of TVK Lumea and Mix FM radio network, the acquisition of a radio network in the Republic of Moldova, as well as the merger and integration of the Romanian subsidiaries of SBS Broadcasting Group within ProSiebenSat1 Group.

Adriana Radu has also been actively involved in drafting of media industry proposals on the transposition of the AVMS Directive and transition from analogue to digital broadcasting.

Adriana is a graduate of the Faculty of Law of the University of Bucharest (2002) and of the Executive MBA Program of Asebuss Bucharest & Kennesaw State University Atlanta, Georgia (2008).

Opened in 1996, Schoenherr’s Bucharest office is one of the most experienced international firms on the Romanian market. The 55-lawyer team advises mainly foreign investors on the complete range of corporate and commercial legal issues, with an emphasis on sophisticated corporate, finance and real estate transactional work.

The Bucharest office has built an impressive track record in energy, insurance, banking, pharmaceutical, construction, real estate development and IT industry. Its banking & finance teamenjoys an excellent reputation in transactional and regulatory finance and capital markets work. The real estate team regularly acts on the largest property transactions in the country.